What You'll Achieve

Practical DevTool GTM skills that translate into real outcomes

Build the Right ICP

Define which teams can ever be a real fit for your product.

Identify Real Developer Intent

Learn how developer intent signals appear during tool evaluation.

Prioritise the Right Accounts

Use intent signals to focus on teams that need your product now.

Act with Better Timing

Align GTM actions with where developers are in their buying journey.

Apply DevTool GTM Playbooks

Run proven playbooks across outreach, content, and engagement.

Choose Your Learning Path

Whether you prefer self-paced learning or live cohort-based training, we have options designed for busy GTM professionals.

Live Cohorts

Limited Seats

10 week program with live sessions, projects, and access to DevTool GTM experts.

SYLLABUS

Cracking dev buying behavior & GTM signals

Week 1-2

How right ICP is your biggest unlock?

Week 3-4

Outbound that books CTO Meetings

Week 5-6

Right AI stack to 10X efficiency

Week 7-8

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Self-Paced Courses

15+ lessons covering DevTool GTM fundamentals, intent signals, ICP scoring, and outreach playbooks.

POPULAR COURSES

Fundamentals of DevTool GTM

8 lessons

1.5 Hours

Tech Stack, Intent Signals, Lead and ICP Scoring

3 lessons

1.5 Hours

DevTool GTM - SDR Program Setup

6 lessons

1.5 Hours

SDR Outreach - Playbooks, Best Practices, Toolkit

8 lessons

1.5 Hours

Explore Courses

DevGTM Experts Who Have Contributed to The Academy

Adam Frankl

Startup Advisor, Published AuthorEx-Jfrog, Neo4j, Sourcegraph

Sanjeev Sisodiya

Former VP Sales @Postman

Raman Sharma

VP Product Marketing @Confluent, Former CMO @Sourcegraph

Shai Alani

VP of Marketing @ Lightrun

Orlando Nieves

Head of RevOps & Data @Unstructured

Fabian Wilckens

Chief Revenue Officer (CRO) @Vervarica

Luke Bivens

Founder @QC Growth, Advisor to Multiple DevTools

Damian Sieczkowski

Ex-CRO, Authzed Ex-Senior AE, Equinix

Jakub Czakon

CMO @Neptune.ai, DevTool Marketing Adbisor

Rodolfo Yiu

Ex-Head of Demand Generation @AnyScale

Aron Schuhmann

Founder @QC Growth, Advisor to Multiple DevTools

Graduate into the DevGTM Ecosystem

Complete the live cohort to unlock access, recognition, and continued learning.

DevGTM Community Access

Join meetups, discussions, and events with practitioners across the DevGTM ecosystem.

Practitioner-Led GTM Support

Get hands-on guidance from experienced DevTool GTM practitioners.

DevGTM Academy Certification

Earn official recognition for completing the cohort and building DevTool GTM expertise.

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Loved by DevTool GTM Professionals

Join hundreds of sellers, marketers, and founders mastering
developer-focused GTM

This playbook is amazing. Thank you so much for creating this playbook.

Francie Kastl

Head of Global Sales

Ververica

Your content helped me clearly design our outbound GTM process

Dev GTM Academy helped me connect the dots between product, engineering, and go-to-market strategy. The lessons feel realistic and based on real-world experience, not theory.

Greg Matza

Head of Sales

Nirmata

It’s a great initiative. The DevGTM Academy is a valuable resource for anyone looking to understand and improve go-to-market strategies for developer-focused products.

Luka

Head of Sales

QC Growth

Well-structured with clear, actionable next steps.

The session on outreach was really well structured and included clear, actionable next steps. It was practical, focused, and easy to apply.

Anita S.

Sales Operations Head

Tailscale

Looking forward to the GTM playbook.

The webinar was insightful, and I’m especially excited to explore the playbook that was mentioned at the end.

Danny Lambert

Marketing Operations

Langchain

Excited to start implementing right away.

Just wanted to give a shoutout to the DevGTM Academy team for a wonderful session. I’m already starting to implement the tips and tricks and I’m excited to see the results.’

Erin Lin

Head of Revenue

Appwrite

This completely changed how I look at devtool sales.

I came from a traditional B2B sales background and assumed selling dev tools would be similar. I was totally wrong. This course helped me understand how developer-focused GTM really works. The content is clear, honest, and very practical with real-world examples.

Luka Portugal

Product Solution Lead

Kubegrade

Your content helped me clearly design our outbound GTM process

I’ve been going through all the DevGTM Academy videos and content, and it’s helped me think much more clearly about how to build our outbound process.From understanding how different tools fit together to learning how to structure campaigns and messaging, the examples and use cases were extremely helpful. I’m still new to this, but the step-by-step guidance made it easier to visualize what the first, second, and third steps should look like.The way GTM workflows, segmentation, and messaging were explained really helped me organize my thoughts and start putting a proper process together for our team.